Bumble Confirms Advertisement Featuring Serena Williams Will Most Likely Air During SuperBowl

Bumble affirmed that a advertising featuring the most recent celeb companion Serena Williams will debut throughout very first 1 / 2 of the SuperBowl.

Based on AdWeek, Bumble mocked a brand new strategy making use of the tennis star, admitting that it would coordinate making use of the SuperBowl, though it was not obvious as long as they had been looking to air an advertisement while in the video game, one of the most-watched annual occasions in U.S. (and another of the very high priced advertisement purchases). Bumble has verified their first SuperBowl advertising will function Serena Williams and their brand new venture “The Ball is actually the woman Court.”

Bumble, a female-friendly abdl dating app, is seriously interested in its female-empowerment mission. Over the last several years, the brand has debuted offerings that appeal specifically to females, for example partnering with Moxy Hotels to supply BumbleSpot – verified locations where Bumble people can satisfy for times, profession networking, or potential brand new relationships – to try to develop safe spaces for women.

The ad with Williams will feature her rise to star, “not simply as a professional playing tennis celebrity but as a business owner, character product, spouse and mummy,” in accordance with AdWeek. The spot is made by a mostly feminine team and directed by A.V. Rockwell, an award-winning screenwriter and manager whoever work tackles dilemmas on competition and oppression.

The message associated with the advertisement is promote ladies to control their own tales, one thing Bumble might passionate about from debut of the online dating app, giving females the energy to make the basic action.

In an intro video clip for SuperBowl ad, that will air February 3rd, Bumble granted a glimpse of what to anticipate.

“we are residing in a global and culture where folks are needs to see in different ways and starting to realize that we have been just as strong and just as smart and simply as experienced and simply as businesslike as all other male these days,” Williams states as you’re watching camera, which then pans to the girl offering a basketball in an empty court. “and from now on it’s time to appear and tell all of our story the way it needs to be informed.”

AdWeek noticed that the female-forward Bumble offer venture is actually rare for a SuperBowl, that is these a male-dominated area, and even more extremely unlikely that a generally female team would create such a SuperBowl advertisement.

“There are so many women that are eager and eager [to be involved from inside the Super Bowl], and each girl involved [in Bumble’s area] had so much enthusiasm,” Bumble main brand name officer Alexandra Williamson told AdWeek.

She continued to express: “individuals will see an alternate area to Serena once this ad goes live, and that I would attribute that to an all-female team focusing on it.”

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